Travel and Tourism Marketing Strategies

Does ‘Liking’ a Brand Drive User Loyalty? - eMarketer. Blythe Communications Weighs In

When it comes to Facebook “likes,” social network users are sending brand marketers mixed signals. An eVoc Insights study indicates 59% of Facebook users have “liked” a Facebook brand or company page in the past six months. Although this statistic may seem promising for brands, how “liking” a brand connects with consumer loyalty is still vague.

via www.emarketer.com

Are you concerned about fans "liking" your destination or property and what that really means for actual visits or "heads in beds"? 

We are always looking at ROI at Blythe Communications, we are obsessed with it!

We've seen amazing success and connection for Destination Marketers while using Facebook as a tool.  

For example, during a recent conversion study, we polled NC Brunswick Facebook Fans to determine the overall value of becoming a fan with the intent to visit. 82% of those polled said that being a fan made them MORE LIKELY to visit.

Click here to read about the entire case history for NC Brunswick as well as how SMITH used Twitter to create the worlds largest TweetUp for the Fayetteville CVB honoring Troops on Veteran's Day!

Want to learn more? 

Click HERE to view a recent seminar Marni gave to the Destination Marketing Assocation of North Carolina - it's filled with practical knowledge and best practices for 2012 for destination marketers.

Need help marketing your property or destination? We'd love to share our thought leadership and solutions strategies with you! Email [email protected].

 

 

 

 

How to Monitor Your Topic on Twitter?

via mikeabasov.com

Think this is a very good way to explain how to best utilize Twitter for monitoring your topic. Take a peak! Well Done Mike!

Strategy in Marketing - Creating Integrating Plans for Travel and Tourism

    According to the State of the American Traveler Report from January 2012, travelers are using multiple touch points of media when planning their travel. 

    Creating integrated, strategic marketing plans for DMOs, travel, tourism and the hospitality sector is becoming more important than ever. 

    Marketers having a love affair with only one medium will quickly find that travelers live in an online/offline world and they use multiple media to inform the travel desicions. 

    Print resources are not dead even though some digital enthusiasts would argue otherwise - according to the report - 46% of travelers used print resources to help them make travel decisions.

    24.5% of travelers use social media to inform decisions. 

    46.9% of travelers utilize user generated reviews. 

    Making user generated reviews a key part of your strategy is incredibly important as according to Nielson, "North American Internet users trust recommendations from people they know and opinions posted by unknown consumers online more than advertisements on television, on the radio, in magazines and newspapers, or in other traditional media."

    How about incorporating a social media walk in your destination, hotel or attraction? Check out #wewalkla , this is what the Los Angeles CVB did to help create user generated content for their destination.

    Did you know that Instagram, has created a world wide meetup for social sharing? 

    What have you created to help increase user generated reviews and sharing at your destination or property? Share below!