When it comes to Facebook “likes,” social network users are sending brand marketers mixed signals. An eVoc Insights study indicates 59% of Facebook users have “liked” a Facebook brand or company page in the past six months. Although this statistic may seem promising for brands, how “liking” a brand connects with consumer loyalty is still vague.
Are you concerned about fans "liking" your destination or property and what that really means for actual visits or "heads in beds"?
We are always looking at ROI at Blythe Communications, we are obsessed with it!
We've seen amazing success and connection for Destination Marketers while using Facebook as a tool.
For example, during a recent conversion study, we polled NC Brunswick Facebook Fans to determine the overall value of becoming a fan with the intent to visit. 82% of those polled said that being a fan made them MORE LIKELY to visit.
Click here to read about the entire case history for NC Brunswick as well as how SMITH used Twitter to create the worlds largest TweetUp for the Fayetteville CVB honoring Troops on Veteran's Day!
Want to learn more?
Click HERE to view a recent seminar Marni gave to the Destination Marketing Assocation of North Carolina - it's filled with practical knowledge and best practices for 2012 for destination marketers.
Need help marketing your property or destination? We'd love to share our thought leadership and solutions strategies with you! Email [email protected].